Copywriting

Copywriting is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action. In many ways, it’s like hiring one salesman to reach all of your customers. A sales team contacts customers one at a time; a copywriter reaches all of them at once through billboards, magazine ads, sales letters, blog posts, and more. When it comes to online contents and write-ups iDigital Pulse has the best copywriters.

Branding

Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived. iDigital Pulse will go through all the hassle from your logo to slogans to creating the trust in the marketplace.

Development

Having a website is important in today’s technology age. iDigital Pulse designed websites are high impact and are built on the latest web technologies. Our website design services always consider how users interact with your website. We maintain a professional aesthetic that suits your brand and ensures users have the best possible experience.

Videos

Video marketing is using a video to promote or market your brand, product or service. A a strong marketing campaign incorporates video into the mix. Customers testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos and the list goes on. Developing a video marketing campaign is most often accomplished by conducting marjet research, competitive analysis and gathering target market insights. Once you have this information and can shape your strategy, you can determine the message. iDigital Pulse can help you develop your brand and content strategy as well as produce top-notch videos for your company.

Email

Email Marketing strikes many as old-fashioned. More fashionable venues like social media and mobile marketing get all the attention, and some people will even try to tell you that email marketing is dead. Unfortunately, reality doesn’t agree. In fact, with a strong content marketing approach, email is more powerful than ever thanks to social media. It’s also amazingly cost-effective. With an ROI of around 4,300% (according to the Direct Marketing Association), email practically pays for itself … and saves a tree or two. It’s what you use when you want to move from “conversation to commerce.” iDigital Pulse will manage contacts, send emails and track results. Offers plug-ins for other programs for you.

Designing

Cutting-edge art combined with intuitive usability make our designs the centerpiece of your marketing strategy.
Graphics: A Customized Solution
Your business is unique and your website should be too. We believe that design is about capturing the culture and heart of your business and accurately representing to your online users. From color to organization and graphics, every detail is important.
Usability: Prioritizing the User Experience
We believe that we are only successful when we have created a design that is intuitive to users. For us, design is about putting ourselves in your client’s position and taking a “don’t make me think” approach to offering the most user-friendly experience possible.

PR and Brand Reputation Management

Brand Reputation Management is about actively managing the references, conversations, and feedback on your business. Typically, those occur online, but being mindful of what happens in the offline environment is equally important. An in-store complaint that is not dealt with properly will invariably make its way through the virtual grapevine; therefore, it shouldn’t be ignored. So, what course of action should you take? Basically, having a good defense as well as an attack strategy is required. iDigital Pulse has the best team that can manage the key areas you need to address.