Social Media
Social media is one of the most powerful tools to dramatically expand your platform and engage with your audience. We are experts in creating a community devoted to you, your content and your story. We utilize the top social networks to communicate with potential customers and industry influences while promoting your brand using a unique voice.
Relationships build brands. It’s one of our founding beliefs, and social media is the epitome of consumer and brand matchmaking. We deliver on the full potential of social media through community building, content development, influencer outreach, social listening, paid social, and more.
Analysis Benchmarking
Benchmarking is the process of studying industry or competitive practices, functions and products and finding ways to meet or improve upon them. The general process of benchmarking involves identifying problem areas, selecting top competitors who excel where a company falls short and making the necessary changes. iDigital Pulse develops services and digital benchmarking methodologies to ensure our clients can optimize their efficiency and effectiveness online.
Social Media Reporting
Social media ROI reports are based on prescribed objectives, the progress of the social campaign tasked with meeting those objectives, the analysis of key performance indicators (KPIs) and whether the original objectives are met. The key to presenting a strong case for the ROI of social media campaigns is to track, analyze and present data that justifies the brand’s online investment. iDigital Pulse uses a unique report that analyzes incoming messages to identify those that require a response and tracks how efficiently you respond. We evaluate your growth, engagement and influence scores against top competitors to benchmark how well you’re interacting with your audience.
Social Ad Monitoring
If you look at the businesses/products who have a stable ROI, they have community managers in place to not only moderate but to plan and develop their brand. Both social media managers and community managers are amazing, but what we need to do is merge both so that we have a social presence that is not only interacting, but learning, growing and building our business. iDIgital Pulse thinks that a brand may change its appearance via social media-for its thoughts and comments, but when you utilize that information like a community manager and act upon it also, that is when you get a huge following. We then use those information to be able to relay the weaknesses and strengths of your business and get better results.
Community Management
If you look at the businesses/products who have a stable ROI, they have community managers in place to not only moderate but to plan and develop their brand. Both social media managers and community managers are amazing, but what we need to do is merge both so that we have a social presence that is not only interacting, but learning, growing and building our business. iDIgital Pulse thinks that a brand may change its appearance via social media-for its thoughts and comments, but when you utilize that information like a community manager and act upon it also, that is when you get a huge following. We then use those information to be able to relay the weaknesses and strengths of your business and get better results.
Content Development
Creating a good content for your website, blogs, social media messages and landing pages can be very exhilarating as your content should be relevant and organized. There are so many things you need to consider for you to make the best content. iDigital Pulse can help you plan your content ahead of time, use a marketing calendar to hit our targets and keep our approval process efficient..
PR and Brand Reputation Management
Brand Reputation Management is about actively managing the references, conversations, and feedback on your business. Typically, those occur online, but being mindful of what happens in the offline environment is equally important. An in-store complaint that is not dealt with properly will invariably make its way through the virtual grapevine; therefore, it shouldn’t be ignored. So, what course of action should you take? Basically, having a good defense as well as an attack strategy is required. iDigital Pulse has the best team that can manage the key areas you need to address.