Instagram vs Facebook: which is best for your brand’s strategy?



When it comes to social media marketing, Facebook continues to be the big guy on campus. As of June 2019, Facebook has grown to 2.38 billion users, making it the top social media platform for the total number of active users. Over the past 15 years, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses.

Then there’s the relatively new kid on the block, Instagram. Founded in 2010, Instagram has enjoyed massive success in growing its active user base. As of June 2018, Instagram has grown to a whopping 1 billion monthly active users, positioning itself as one of the fastest growing social media networks globally. This growth shouldn’t come at a surprise. We are at a space where mobile dominates, with users spending more time browsing the web on mobile globally.

With billions of active users, it’s clear that these social networking sites are powerful and have a lot of opportunities for your brand to engage with consumers. Even better, Facebook and Instagram have been hard at work bridging the gap between user bases. Things like the ability to have an Instagram placement for a Facebook ad and allowing users to share Instagram Stories directly to Facebook are just two of the ways these platforms have created moments of synergy for marketers and users alike.

Although there are many new options for marketers to integrate into their strategies, you can’t always apply the same techniques you’d use for Facebook to Instagram and vice versa. So, let’s take a look at some of the differences between the two and help you understand where your brand should focus attention.

Instagram vs. Facebook by the numbers

While Facebook’s head start may give it an advantage in terms of user base and popularity, Instagram’s growth has been extremely strong and is continuing to climb. Let’s look at some of the key stats.

Facebook statistics

  • 2.38 billion monthly active users
  • 96% of active user accounts accessed the social network via a mobile device
  • 40% of consumers said that they watch the most videos on Facebook
  • 65 million small businesses have Facebook Pages
  • 89% of marketers say they use Facebook as part of their brand’s social strategy

Instagram statistics

  • 1 billion monthly active users
  • 500 million daily active Instagram Stories users worldwide
  • 37% of US Internet users are on Instagram
  • 60% of Instagram users visit the platform daily
  • 65% of marketers say they use Instagram as part of their brand’s social strategy

As you can see, Facebook might have larger vanity numbers but Instagram’s stats are very impressive—particularly in terms of engagement. Instagram has built itself up as a platform that thrives on users being able to engage with the visual content brands share.

On the other hand, those huge numbers from Facebook have made it so that small businesses feel obligated to start a Facebook Page even if they don’t necessarily plan on being active on it. Facebook has cemented itself as a staple in the social media marketing world.

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