Google Shopping

Google Shopping allows users to search for products on online shopping websites and compare prices between different vendors. This service is a “pay-to-play” model, where merchants would have to pay Google to list their products on the service, with results influenced by both relevance and the bid amounts they pay. iDigital Pulse will make the best strategy and find the right keywords that will put your products on top of the list, while bidding minimal amount so the prospect clients will see it right away.

Search Engine Optimization (SEO)

A killer website design doesn’t count much if web users can’t easily find your it. Studies shows that for your business to be seen widely over the web, you must be visible on the first page of the major search engines.
Search Engine Optimization, or SEO for short is the process of making your website discoverable across all search engines and directories. It is a form of marketing that aims to increase your online visibility via improved rankings in all of the major search engines (Google, Yahoo, Bing, etc.). Our goal is to attain top rankings across a wide range of keywords related to your business, driving visitors and potential customers to your website. We use a custom SEO formula for ranking our clients, which serves as a guideline for all of our campaigns.
SEO is all about knowing your target markets and anticipating which keywords will be most often used by your potential clients. Using your expertise in your own business and our team’s experience in this realm of online marketing, we will develop, test, tweak and optimize a list of the top keywords that generate great results for you. iDigital Pulse can help you get there.

PPC (Pay-Per-Click)

PPC Ads are ads found at the top or right side of the search result screen and charges only when someone clicks on the link in your ad, and not when your ad displays. While PPC is certainly easier to implement, rushing into the process can be a segway to disaster if you don’t know the basics. iDigital Pulse will help you develop a winning PPC ad campaign to drive more traffic to your optimized sites by creating the best strategy for you!

Remarketing

Remarketing helps you reach people who have visited your website or used your app. Previous visitors or users can see your ads as they browse websites that are part of the Google Display Network, or as they search for terms related to your products or services on Google. Whether you’re looking to drive sales activity, increase registrations, or promote awareness of your brand, remarketing can be a strategic component of your advertising. It can drive return on investment (ROI) for all types of advertisers. iDigital Pulse takes this to the next level by including the products or services that people viewed on your website within the ads. While dynamic remarketing takes additional steps such as adding custom parameters to your website’s tag and creating a feed, it can deliver customized, higher-performance ads.

PR and Brand Reputation Management

Brand Reputation Management is about actively managing the references, conversations, and feedback on your business. Typically, those occur online, but being mindful of what happens in the offline environment is equally important. An in-store complaint that is not dealt with properly will invariably make its way through the virtual grapevine; therefore, it shouldn’t be ignored. So, what course of action should you take? Basically, having a good defense as well as attack strategy is required. iDIgital Pulse has the best team that can manage the key areas you need to address.